The Festival

WE ARE VERY HAPPY to announce officially that our festival will take place 14 July (French National Holiday) to 26 October 2020 (Austrian National Holiday).

The festival is entering its third year and it has become a communicator of topics with a strong humanistic orientation showcasing the various aspects of the relationships between people and their environment.

The festival extends over a length of 7 kilometers – divided into a “garden route” and a “town route”, starting from the visitor center on Brusattiplatz. Integrated into the public space, there are about 2,000 photographs to be seen, some as large as up to 280m2.

It is the largest outdoor photography festival in Europe, visited by 266,751 visitors in 2019. Entry is free.

NEVER GIVE UP! –  This is the motto 2020, which combines the work of the photographers of the Festival La Gacilly-Baden Photo in two impressive themes: “All Eyes East” and “Renaissance”.

Renaissance or rebirth – stands for the commitment and awareness of the exhibiting photographers for our planet Earth with their work, just like festival founder Jacques Rocher with his gigantic 100 million trees reforestation project „Plant for the Planet“. Rebirth consequently means the hope of change for the better of our world. In this sense, remembering the Fall of the Berlin Wall 31 years ago as a unique example of how the wind of freedom triggered Glasnost (openness) and Perestroika (remodeling). And thus enabled the modernization of the social, political and economic system of the former Soviet Union, which ultimately led to the end of the Cold War. A remarkable creative boost of contemporary photography followed in Russia and the other states of the former USSR, which the festival will honor and celebrate and discuss under the title ALL EYES EAST.

Festival impressions from Baden bei Wien in Austria


The Future
The 2018 Festival was the start of an exclusive cooperation of La Gacilly and Baden. The photo festival will now be held every summer, first in La Gacilly and in the following year in Baden. What you see in Baden in 2019 was shown in France in 2018 and will continue in this sequence. This opens up an opportunity to admire the world’s best photographers first in the west of our continent and then in the heart of Europe.

JACQUES ROCHER, ©Patrick Wallet

The Beginning
Once upon a time a capable young man in Brittany began to build up a small, exquisite cosmetics business. Yves Rocher succeeded in creating a global brand with his organic products and his intelligent distribution system. The company is still based near the village of La Gacilly. Jacques Rocher, one of Yves’ sons and long-term mayor of his birthplace, had a wonderful idea. In 2004 Jacques initiated a photo festival in La Gacilly dedicated to the theme of Man and the Environment. Without false fanaticism, but from a firm conviction that it boosts understanding if you break down global problems to the level of the village and the family. He began by providing an opportunity for people to engage with the future of the Earth and of humanity in a comprehensible manner. To this end he harnessed the possibilities of photography, the most powerful, topical, contemporary and expressive art form of the last one hundred years. And he caught the spirit of our times.

The Connection
Contacts between Baden and La Gacilly evolved from a friendship between Jacques Rocher and Lois Lammerhuber, a major contemporary Austrian photographer. Lammerhuber has created well over 1000 photo reports, about 250 of them for GEO magazine. Add to that 79 books and hundreds of magazine covers. In 2009, jointly with his wife Silvia Lammerhuber, he founded publishing house Edition Lammerhuber, which has since received more than 200 awards and was voted best European photo book publisher in 2013, 2015 and 2017. Lammerhuber has been a member of the Art Directors Club New York since 1994. In 2014 he was awarded the Austrian Cross of Honour for Science and Art, First Class, followed in 2017 by the Golden Medal of Honour for Services to the City of Vienna and the Grand Medal of Honour for Services to the Province of Lower Austria.

Festival impressions from La Gacilly in France

Visitor Center

Tourist Information Baden
Brusattiplatz 3, 2500 Baden bei Wien
MO – FR 9.00 – 18.00hrs
SA, SU, Holidays 10.00 – 12.00 and 13.00 – 18.00hrs
Tel: +43 (0) 2252 42269